Croydon is an emerging area of London, benefitting from significant development and investment, as well as outstanding transport links. The vacant office building, directly opposite the new Westfield shopping centre, was purchased in early 2014. Planning permission for a 144-room hotel with 46 apartments had been granted prior to acquisition.
We re-evaluated the potential of the site and applied for new planning consent for 151 studios and 46 apartments, which was granted in late 2014. By converting the building to C3 residential use, we anticipate a gross development value for the project more than 20% higher than the original consented scheme.
The high standard of design and finish achieved at the development, coupled with its prime location, creates an appealing offering in this vibrant and increasingly popular area of south London.